KPMG member firms are committed to building the capacity of schools and colleges to advance the skills and potential of young people and to help build enterprise and community cohesion. In Brazil, we put this into practice by supporting these programs and projects:
Young Citizen Project
A central part of our solid Corporate Citizenship program in Brazil is the Pequeno Cidadão Project (Young Citizen). Since 1996, this project implemented in the city of São Carlos, state of São Paulo, has helped children of underprivileged families progress to achieve their true potential for a better quality of life. By working intensively with the children for periods of four years, the project aims at building and strengthening self-esteem and family bonds, whereas providing opportunities for personal growth by offering guidance and support in activities that include the following, which currently benefit 220 children:
Supplementary education;
Computer classes;
Health supervision;
Nutritional guidance;
Sports activities.
Children benefitted to date
1,940
Indirectly benefitted persons
9,700
Art classes
19,706-class hours
Sports classes
33,136-class hours
School reinforcement activities and group study
10,676-class hours
Digital inclusion and library activities
4,848-class hours
Number of library book withdrawals
19,065
Dental consultations
1,807
Meals, snacks, Coffee
751,068
Recruitment to skilled trade courses
209 teenagers
Source: as surveyed between 1996 and 2008.
Sponsorship of the SIFE Organization – Students in Free Enterprise
SIFE (Students in Free Enterprise) is a global non-profit organization active in more than 45 countries and headquartered in the United States. SIFE mobilizes more than 30,000 students across 1,500 universities worldwide to make a difference in their communities.
SIFE is a program that gives KPMG member firms the opportunity to support educational institutions around the world who aim to create responsible business leaders for the future; and though these young leaders make an impact on the communities we work within.
It is also a great avenue for putting our skills to work to gain people engagement, exclusive access to exceptional talent, business networking opportunities and much more.
KPMG has been involved in SIFE since 1996, and has played a pivotal role in helping SIFE to go global. Today, KPMG member firms support SIFE in over 35 countries.
In Brazil, we have been supporting SIFE since 1998. In 2008, six universities from different Brazilian states participated in our initiatives, having mobilized 207 students to engage in developing projects for their communities, directly and indirectly benefitting approximately 12,000 people.
Junior Achievement Project
Junior Achievement is a non-profit organization dedicated to building a bridge between the classroom and the workplace by educating young people to understand business and economics. It is present in Brazil since 1983, where it expanded to reach every Brazilian state and the Federal District. Junior Achievement focuses efforts on teaching primary and second level students up to 16 years of age to value free enterprise and improve the quality of their lives.
The Junior Achievement programs aim to stimulate personal growth, teaching the risks and rewards of entrepreneurship, and to provide better access to the labor market through a unique business and education partnership. KPMG provides financial support to Junior Achievement in Rio de Janeiro (JARJ) since 2002. Starting from 2008 KPMG volunteers have been directly involved in Junior Achievement training programs.
Personal Finance Program: Helps 9th grade students to learn more about their interests and skills, understand career options and the economic benefits of an education, in addition to teaching them about budgeting, personal and family financial management, and the risks associated with incurring debt.
Job Shadow Day Program: Focuses on taking students into the workplace to learn about careers and executive routines.
Prime Minister’s Global Fellowship Program
Organized in Brazil by the British Council, the Prime Minister’s Global Fellowship is a program oriented towards strengthening the skills and self-confidence of young global fellows, giving them an understanding of global citizenship and a well-grounded insight into their potential impact on the economics of a changing world, by giving them a strong foundation in interacting with the major emerging markets of the new global economy; Brazil, India and China.
In July and August 2008, 100 young English students aged 18 and 19 years old, from diverse backgrounds and an entrepreneurial inclination, who are finishing full-time education or apprenticeships, were chosen to be the first global fellows and spend six weeks in China, India or Brazil (21 students) investigating issues of culture, language, education and global enterprise.
In Brazil, these young global fellows were allocated to stay in the cities of Niterói, Rio de Janeiro, Fortaleza and São Paulo. In São Paulo they were sent to five sponsor-companies, among them KPMG. Besides learning the Portuguese language, they had the opportunity of spending time in some of the countries’ leading companies and go through its business activities and social responsibility practices.
A central part of our solid Corporate Citizenship program in Brazil is the Pequeno Cidadão Project (Young Citizen). Since 1996, this project implemented in the city of São Carlos, state of São Paulo, has helped children of underprivileged families progress to achieve their true potential for a better quality of life. By working intensively with the children for periods of four years, the project aims at building and strengthening self-esteem and family bonds, whereas providing opportunities for personal growth by offering guidance and support in activities that include the following, which currently benefit 220 children:
SIFE (Students in Free Enterprise) is a global non-profit organization active in more than 45 countries and headquartered in the United States. SIFE mobilizes more than 30,000 students across 1,500 universities worldwide to make a difference in their communities.
Junior Achievement is a non-profit organization dedicated to building a bridge between the classroom and the workplace by educating young people to understand business and economics. It is present in Brazil since 1983, where it expanded to reach every Brazilian state and the Federal District. Junior Achievement focuses efforts on teaching primary and second level students up to 16 years of age to value free enterprise and improve the quality of their lives.
